Do you remember the contents you would have consumed last day. May be not. Thats the issue
which often brands are facing nowadays.
They find it hard to get people’s attention because there’s just so much stuff out there. People
get confused and don’t pay attention for very long.The modern day Interactive marketing helps
fix this. It gets people involved, keeps them interested longer, and makes them feel like their
opinions matter. This makes customers like a brand more and stick with it.
What is an interactive content?
Interactive content in marketing is like having a conversation with your audience instead of just talking at them. It’s any type of content that encourages active participation and engagement from the user.
Think of it like this: Passive content: You read a blog post or watch a video. You are just absorbing information.
Interactive content: You take a quiz, answer a poll, use a calculator, or explore an interactive infographic. You are actively involved in the experience.
Here are some common types of interactive content:
1. Quizzes: Think BuzzFeed quizzes like “What type of pizza are you?” or a quiz to help
you find the right product for your needs.
2. Polls & Surveys: These can be simple, like asking your audience on social media what
their favorite color is, or more in-depth surveys to gather customer feedback.
3. Calculators: These are super useful! Think of a mortgage calculator, a savings calculator,
or even a tool to calculate your body mass index (BMI).
4. Interactive Infographics: Instead of a static image, these let you click on different parts of
the infographic to reveal more information or data.
5. Interactive Videos: These videos might have clickable elements that let you choose
different storylines, explore products, or answer questions within the video itself.
6 advantages of interactive marketing content Interactive content is a game-changer for marketers. It’s not just about reading words on a page anymore. It’s about getting involved, clicking, exploring, and having fun! Here are six ways interactive content can give your marketing a serious boost:
1. Grabs Attention:
In a world full of distractions, interactive content cuts through the noise. Think quizzes, polls,
and interactive videos. They make people engage and make them want to participate. This
means more eyes on your brand and your message.
2. Makes Learning Fun:
Interactive content turns learning into a game. People remember things better when they’re
actively involved. Imagine learning about a new product through an interactive demo instead of
a boring manual. Way more engaging, right?
3. Builds Connections:
When people interact with your content, they feel more connected to your brand. It’s like having
a conversation instead of just being talked at. This builds trust and makes people more likely to
become customers.
4. Gathers Valuable Info:
Interactive content can be a goldmine of information. Quizzes and polls can tell you what your
audience likes and dislikes. This helps you create even better content and target your marketing
more effectively.
5. Boosts Sharing:
People love to share fun and interesting things with their friends. Interactive content is perfect
for this! Quizzes, polls, and games are all highly shareable, which means more people see your
brand.
6. Stands Out from the Crowd:
Most brands are still stuck in the old ways of marketing. By using interactive content, you can
set yourself apart and show that you’re innovative and engaging. This helps you build a unique
identity and attract more customers.
Interactive content is all about making marketing fun, engaging, and memorable. It’s a powerful tool that can help you connect with your audience, learn more about them, and boost your brand. So why not give it a try?